How ISPs Advertise Speed (And What the Fine Print Actually Means)
"Up to 1 Gbps." "Typical evening speeds of 63 Mbps." ISP marketing language is designed to confuse. Here's how to decode it before you sign a contract.
Tips, explainers, and deep-dives on internet performance, networking, and connection quality.
"Up to 1 Gbps." "Typical evening speeds of 63 Mbps." ISP marketing language is designed to confuse. Here's how to decode it before you sign a contract.
Gigabit plans are everywhere now, but most households max out at 100–200 Mbps in real use. Before you pay double, here's what upgrading actually gets you.
Your plan says 100 Mbps. Your download manager shows 12 MB/s. Neither number is wrong — but they measure different things. Here's what your ISP is actually selling you.